5 Messaging Mistakes You Must Fix Today In Your Recruiting & Staffing Business

  • Wednesday, February 10, 2021
  • 2:00 PM - 3:00 PM
  • Webinar


  • You must be logged into your OSSA member account to register for free.

Registration is closed


The data doesn't lie: In 2020, 90% of professionals screen their phone calls and don't pick up an unknown number. Sales messaging matters more than ever before, and your team's emails are your most powerful tool to create sales and positive change in your business.

A single email has the power to close a deal, get a job order, attract a passive candidate, and increase your visibility.

Good sales messaging is no longer a "nice to have" in the recruiting process, it's a NON-NEGOTIABLE - the recruiting and sales process cannot start without it.

Bad messaging kills your sales. Good messaging makes you money in your recruiting business.

In this webinar, we'll answer the question: Are you making these 5 writing mistakes in your recruiting & staffing business?

  • You sound like a robot
  • Your writing is too self-centered
  • You focus on features, not benefits
  • Subject lines are an afterthought
  • You don't begin with the end in mind


Henna Pryor, ACC - Certified Executive Coach & Recruitment Trainer

Henna Pryor, President and Founder of Pryority Group, is a 14-year top-performing recruiter turned ICF-Certified Executive Coach and Recruitment Trainer. She is also the creator of the Recruiter's Copy Clinic, the nation's premier sales messaging and copywriting masterclass exclusively for recruiting and staffing professionals. She was a perennial award-winner throughout her recruitment career and has been featured in publications like Forbes, Monster, Glassdoor, Real Simple, Fast Company, and many more. She currently spends her days coaching and training recruiting professionals (from firms ranging from small to Fortune 50) in order to measurably transform their businesses and increase revenues.

When not helping recruiters get out of their own way, Henna enjoys traveling the world with her husband and two school-aged kids, testing the next great restaurant in the Philly/DE metro area, going to see live music, working out, being the social-event planner amongst her group of friends, and hunting down a good piece of chocolate at any hour of the day. (It’s never too early for a Ghirardelli dark square.)


FREE to OSSA Members

$25 for Non-Member Guests 

Submitted for 1.0 CE Credit Hours from ASA and NAPS

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